Website, blog & marketing copy that achieves results
My copywriting expertise spans a wide range of industries.
Here's a small snapshot of the copywriting services I provide, and businesses I've helped, past and present.
Skin Health Science (SHS)
SHS is an online cosmeceutical skincare brand that focuses on how the skin actually works.
With a core range of three products developed by Cosmetic Registered Nurses and Cosmetic Chemists, SHS is all about simple yet powerfully effective skincare, that uses evidence-based active ingredients to promote healthy skin function.
I was asked by SHS to develop a skincare guide for their new, under-development website, that would explain how the skin works and why SHS Ingredients are of genuine benefit to all types of skin.
SHS provided lots of scientific and jargon-heavy information, which I translated into an easy-to-understand skincare guide that was informative, compelling and of interest to their customers.
I also created a series of fact sheets to accompany each of their three products, which explained more about the formulations and benefits. Plus a general ‘About’ factsheet for future use, which talked about the SHS philosophy and how they make it simple to love the skin you’re in.
Sun Property, Ashton development, Mosman
Now who wouldn't want to live here? It was great to be involved in the successful launch of Ashton, Mosman's newest boutique residential development.
A grand residence of 14 apartments in the heart of the village, Ashton marks a new era of redevelopment for Mosman, with unique architecture that reflects the area's artistic heritage.
The brochure and website needed to promote the development to the widest range of discerning buyers, showcasing not only the architecture, finishes and design consideration but the coastal urban lifestyle that Ashton offers.
Working alongside the teams from Sun Property, Ray White Lower North Shore Projects and Ashton architects a+ Design Group, I completed the brochure and website to a tight timescale for the launch event, which showcased Ashton to potential buyers and secured maximum interest.
Acoustica Pty Ltd
Noise control specialist Acoustica was investing in a new website and brought me on board to refine and draft all content.
Together with a very tight deadline, the challenge for this project was translating the product information from jargon-heavy to concise and crisp content that could be easily understood by its varied client base, which ranged from residential homeowners to architects, contractors and designers.
Working in partnership with Acoustica National Business Development Manager Stuart Fell and project graphic designer Stephen Busuttil , I created individual pages for its 20+ product range, which summarised each product's benefits quickly and simply, together with a new About page, straplines, Homepage and more, promoting Acoustica's considerable 30-year history of innovation in sound control and their expertise across all industries.
See what Acoustica thought of their new website in Testimonials.
Manchester Fertility is one of the UK's longest-established and leading fertility clinics. I provide ongoing full site content, social media support and weekly blog provision for the main clinic website, plus blogs for its Semovo sperm donor website and Manchester Donors egg donor website.
I've worked with Manchester Fertility for over 10 years, providing its digital content, social media, marketing copy and any required press & PR. Its websites and social presence are a key component in driving new patient self-referrals and sperm and egg donor applications.
With an in-depth understanding of assisted reproductive technologies, treatments, industry developments and crucially, the mindset of the different patient profiles and their motivation for seeking treatment, I ensure all content meets individual needs and empowers potential patients and donors. Content is informative, educational, engaging and easy to understand, positioning Manchester Fertility and its donor programmes as the trusted and leading choice for fertility treatment, sperm and egg donation in the North West of England.
The content and social strategy has been so successful that its patient stream is largely generated through online self-referral.
I work with TATA Steel on an ad-hoc basis providing blogs on unusual and notable architecture plus case studies on TATA Steel's product range. This involves translating complicated, technical-heavy data into content that not only demonstrates the capabilities and uses of the products, but is also reader-friendly, inspirational and of interest to the audience.
Content targets the architecture and design community and commercial sectors, written with their specific needs in mind, and includes a selection of engaging social media titles for each blog/case study to encourage content sharing.
Australia’s premier living wall specialists, Vertikal create bespoke and unique vertical gardens for commercial and luxury residential developments. Working with some of the world’s biggest retailers and brands, they needed a new, high-end corporate brochure for potential clients.
The finished brochure needed to meet a number of requirements. It had to showcase their innovative approach, unique SkALE installation system, collaborative on-site abilities and ‘turnkey’ solutions to urban green architecture.
It also had to be generic enough to be used as a lead-generator across all client audiences. From architects and designers to developers, contractors and property managers, not just in Australia but in emerging overseas markets.
I created all the copy for the new brochure within short timescales, working alongside Vertikal’s Director of Business Development for key message guidance and their freelance Graphic Designer for layout development, right up to project completion.
The finished brochure is educational, enlightening and engaging. And most importantly, persuasive - conveying Vertikal’s credibility and authority as the trusted and leading choice for green architecture in Australia.
If you’ve never seen a living wall, take a look at some of their inspiring projects.