Professional freelance copywriter.
Qualified journalist. Senior PR specialist.
I'm a senior copywriter & strategist with over 25 years of experience across Australia and the UK.
I began my career in journalism before moving into senior PR roles in the UK, spending over 13 years at Citypress, one of the UK’s leading independent PR agencies.
At Citypress, I led PR campaigns and managed corporate and consumer accounts for clients across a range of sectors, including banking, finance, retail, FMCG, travel and leisure.
This included press releases, website launches, industry reports, newsletters, marketing collateral and award submissions.
My background in journalism and PR still informs how I work today. I understand how messaging is assessed and the impact of communications on perception, reputation and risk.
Today, I work with corporates, insurers, law firms and professional services organisations across Australia, providing copy and messaging strategy across websites, corporate collateral, thought leadership, and external communications.
SECTOR EXPERTISE
Insurance, law firms and professional services - full websites, executive and leadership bios, corporate collateral, industry awards, thought leadership, tone of voice and messaging development
Healthcare and IVF - website content, E-books, blog libraries, patient information leaflets, clinic brochures, treatment guides and AI search-optimised FAQs
Manufacturing, construction & architecture - websites, brochures, technical articles and industry content
Property & consulting firms - corporate profiles, whitepapers, project brochures, sales collateral and web content
Hospitality, FMCG & consumer brands - brand-led website content, product and packaging copy, and messaging that strengthens positioning in competitive markets.
COLLABORATIVE & TRUSTED
Learn more about how I work, the copywriting process and useful copywriting FAQs.
To make a copywriting enquiry, fill in the form below or email
elizabeth@elizabethwilsoncopywriting.com