How I Work
I’m seen as part of the team - not another task to manage.
I work directly with Marketing and Communications leaders, BD teams, Practice Managers, Partners and business owners as a flexible extension of your team, contributing at both strategy and execution level.
I join planning meetings and project discussions when needed to keep messaging aligned, and work independently to maintain momentum without additional management.
Because I specialise in professional and regulated environments, I get up to speed quickly, protect tone and accuracy, and make content easier to produce - not harder.
Learn more about how I approach your copywriting project below - and explore my copywriting services to explore the different ways I can support your business.
What makes a copywriting project successful?
In my experience, the most successful copy projects have:
Clear objectives
One point of contact for feedback
Timely review cycles
Access to subject-matter insight when needed
Alignment on audience and tone from the start
Everything else, I take care of.
Communication & Availability
I’m responsive, organised and proactive with updates.
You’ll always know where work is up to, without needing to chase. I keep projects moving, even when internal teams are busy.
What You Can Expect
Audience Insight & Industry Understanding
I take the time to understand your business, industry and audience - how your clients think, what concerns and questions they have, and the information they need to move forward and make a decision.
I turn technical and specialist information into clear, compelling copy, written in your brand voice and delivered in the tone your audience expects. So their experience of your firm feels credible and consistent, increasing confidence in choosing you.
Collaborative Amendments
Almost all my clients are happy with their copy first time around. But if you’d like to adjust tone or emphasis, we’ll refine it together through a collaborative amendment process.
If you need a quick turnaround, just let me know - I’m used to supporting last-minute requests where possible.
Transparent Fixed Fees
Every project is quoted upfront as a fixed fee, with clear scope, inclusions and timeframes -so you know exactly what to expect. This includes research and collaborative rounds of refinement to ensure the final copy is aligned, accurate, and client-ready.
You can engage me for a one-off project or on a retainer basis for ongoing support, depending on your workload and priorities.
Flexible Communication
We’ll keep things moving efficiently over email, and jump on Zoom, Teams or a call whenever there’s strategy to shape or context to clarify. It’s easy to reach me when you need input or direction - without adding unnecessary meetings to your calendar..