Australia’s Freelance Copywriter for Corporates, Businesses and Professional Firms
Your copy should make it easy to choose you.
As a Sydney-based senior copywriter and communications specialist, I’m brought in by organisations across Australia - from large corporates to professional services firms - to deliver client-facing communications and support internal teams when projects need professional copywriting expertise.
I make sure copy is clear, credible and aligned with what clients, stakeholders and decision-makers need to know.
Working across projects including website rewrites, thought leadership articles and corporate brochures, I shape how people see your business - and why they should work with you.
I’m typically brought in when:
You’ve got a major copywriting project but no one with the time or expertise to write it well
The quality and capability of your organisation isn’t coming through in what clients see
Messaging has evolved, but what you send out hasn’t caught up
Different people are writing different things - and it shows
Your internal marketing team needs copywriting or messaging support.
Specialising in sectors where perception and reputation matter - such as insurance, legal and healthcare - I make sure everything you say builds trust and is easy to act on.
Let’s make sure your communications are doing their job.
Get in touch to discuss your project - no obligation.
Recent corporate work - EML Group
A full website rewrite for EML Group, Australia’s largest personal injury claims manager. Working within a complex and sensitive insurance sector, I partnered with EML’s internal marketing and comms teams to clarify messaging and deliver reassuring, informative copy for employers, stakeholders and injured workers.
Strategic Messaging & Copywriting Services
I specialise in communications that organisations can't afford to get wrong, and when messaging needs are complex, such as sensitive and governance-led environments.
With over 25 years' experience in copywriting and PR, I advise organisations on positioning and tone of voice, helping ensure consistency and clarity across every communication.
Projects are scoped and quoted with fixed-fee pricing wherever possible.
Corporate Websites
Your website needs to clearly explain who you are, what you do and why you’re trusted. I help organisations create clear, credible website messaging aligned to their positioning, whether it’s a full site rewrite, new pages or a targeted refresh. Content is structured for SEO and AI-driven discovery where needed, while still working effectively on the page without compromising tone, accuracy or governance.
Website Direction Review
The wrong website decision is expensive. A Website Direction Review helps you understand whether your website needs a copy refresh or a complete rewrite before you invest. Get an independent recommendation on your website copy - what to change, what to leave alone and the best way forward.
Corporate Communications, Brochures & Collateral
Corporate and business messaging needs to be consistent across multiple formats - from marketing materials like brochures and newsletters to capability statements and whitepapers. I provide organisations with clear communications that work together across every touchpoint, so everything presented to clients and stakeholders is cohesive and credible.
Articles, Blogs & Thought Leadership
Articles and blogs are among the most effective ways to be surfaced by AI tools such as Google AI Overviews, ChatGPT and Perplexity. They also help establish credibility and keep clients engaged. I write clear, useful thought leadership, reinforcing your authority in your sector while making complex topics easier for clients to understand. I also refresh and restructure existing articles to make them clearer and more useful, in line with how people search for information today.
Press Release & PR
As a trained journalist and senior PR professional, I provide clear, accurate and commercially aware media and stakeholder communications, including press releases, announcements and trade media content.
Award Submissions & Executive Recognition
Award entries need to clearly communicate impact, leadership and measurable outcomes - often within tight word counts. I help organisations develop focused, structured submissions that match award criteria and are easy for judges to assess.
AI Review, Editing & Humanisation
Many professional firms are now using AI to generate articles and content, but are finding the output needs human judgement to make it genuinely useful to readers. I refine and elevate AI-generated content so it reflects your tone, positioning and professional standards.
Trusted by Organisations Across Australia
My clients include corporates, professional services firms and established brands across multiple sectors.
What Clients Say
Let’s Improve Your Messaging
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Or email me directly: elizabeth@elizabethwilsoncopywriting.com