Australia’s Freelance Copywriter for Corporate & Professional Services Firms

 
 
elizabeth wilson copywriter Australia copywriter sydney

Copy that strengthens trust - and makes an impact

As a senior Sydney-based freelance copywriter, I work with Australian corporates and professional services firms on all types of external and client-facing copy.

With 25+ years in copywriting and senior PR roles, my work covers website copy and critical corporate messaging - including projects for sensitive or governance-led environments where accuracy, judgement and credibility are essential.

Whether you’re refining your positioning, establishing thought leadership, or need clearer differentiation in your market, my work delivers the clarity clients and stakeholders need when deciding who to work with.

 

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Strategic Copywriting Services

Below are the core areas where I support clients - from website and thought leadership content to PR, awards and corporate communications.

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SEO Website Copywriting

Your website needs to clearly explain who you are, what you do and why you’re trusted. As an experienced website copywriter, I help ensure your site is clear, credible and aligned to your brand - whether it’s a full site rewrite, new pages or a targeted refresh. Content is structured for SEO and AI-driven discovery where needed, without compromising tone, accuracy or governance.

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Corporate Collateral Copywriting

Corporate messaging needs to be consistent across multiple formats - from brochures and capability statements to whitepapers, emails and newsletters. My corporate collateral copywriting services help ensure everything is on-brand and working together with the wider communications your clients and stakeholders see.

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Articles, Blogs & Thought Leadership Copywriting

Blogs are one of the most effective ways to be surfaced by AI tools such as Google AI Overviews, ChatGPT and Perplexity. They also establish credibility and keep your clients engaged. As a corporate blog copywriter, I write blogs, articles and thought leadership pieces that are clear, useful and aligned with your positioning - reinforcing your authority in your sector.

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Press Release & PR Corporate Copywriting

As a trained journalist and senior PR professional with almost 30 years’ experience, my press release & PR copywriting services deliver clarity, accuracy and commercial judgement for media and stakeholder communication.

award entry copywriter - insurance awards industry awards

Awards & Industry Recognition Copywriting

Award entries have to pack a lot in - often in very few words. My award entry copywriting services help ensure your submission demonstrates impact, leadership and outcomes, in a way that’s focused, credible and easy for judges to understand and assess.

AI Content Editing & Improvement

I refine and elevate AI-generated content to reflect your tone, positioning, and standards.

Trusted by Leading Australian Organisations

My clients include corporates, professional firms and established brands across multiple sectors.

Latest copywriting project: EML Group new website

A complete website rewrite for EML Group, Australia’s largest personal injury claims manager. A complex and sensitive sector, I worked with EML’s teams to shape strategic messaging and produce clear, emphatic copy that connects with employers, stakeholders and injured workers.

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Insurance copywriter Elizabeth Wilson for EML Group

Copywriting results: What my clients say

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“Liz's ability to translate complex ideas into clear, compelling content was matched by her creativity and understanding. Every word felt intentional and aligned with our brand voice.”

Lauren Christiansen | General Manager, Marketing & Communications, EML Group

“Liz was an absolute pleasure to work with, managing global communications across time zones and bringing together the perspectives of our key stakeholders. Her professionalism, courtesy, and exceptional writing skills made the entire process seamless. We couldn’t be happier with the results.”

Gráinne McCormack | CEO, Steensen Varming

“Liz has been instrumental in delivering both the design and copy that brought our vision to life. The result is a best-in-class website that truly reflects who we are.”

Danny Kinney | Founder, GDB Systems/Prophet

“Liz helped us present our business in a way that connected with potential customers…she really wanted to ensure we got it right across all materials.”

Nick Nicolaou | One Eighty Property 

“Liz is the secret superhero of our business…her words are considered, clever and personal. Exactly what our business needed.”

Andros Walsh | Building Express

“Liz is great to work with, super responsive…she is a wonderful advocate for promoting affordable IVF in Australia.”

Mandy Cooper | National Marketing Manager, Adora Fertility

“We have been working with Liz to support our copy requirements here at the Council and she is the ultimate professional when it comes to copy! She is an absolute delight to work with and a fabulous copywriter.”

Loren Blundell | Head of Marketing & Events, Infrastructure Sustainability Council

“Liz has been such a great asset for our company. Not only does she have great communication skills, she was also able to really embody the brand and find the right tone of voice for us…an all-round gem to work with!”

Dari Kaplan | Dari’s Soups

“Liz is one of the best copywriters I’ve ever worked with She really knows our business and always goes the extra mile. The success of our website credits a lot to her excellent service.”

Lara Okhrimenko | Marketing Manager, Arrow Metal

“Elizabeth’s energy is invigorating, and she helped me to see my work from a whole new perspective. I really enjoyed her process. Highly recommend working with her!”

Alexandra Mowday | Alexandra Mowday Architecture + Design

 “Elizabeth consistently delivers exceptional copy. Her work has had many positive comments and has resulted in a number of quality prospects.”

Vanessa Kendall | Marketing Operations Manager, Extolla

“Elizabeth makes the copywriting for my law firm a breeze. She is really easy to talk to, responsive and understands the brief - and follows up!”

Justin Betar | Betar Lawyers Sydney

“Liz is a complete one-stop shop for strategy, knowledge and all things writing. She helped define who we are, who we needed to speak to, and how best to achieve our goals. She goes above and beyond.”

Andrew Stevenson | Brand DNA Audio/We Love Jam Studios

“We’ve engaged Elizabeth extensively as our copywriter across several business units. She is a joy to work with and always delivers content that exceeded our expectations. We wouldn’t work with anyone else.”

Michael Glinatsis | Head of Business Development, Kreisson Lawyers

“This is the first time we worked with Elizabeth and already such a great experience! She understands what we need and is very responsive. And did a very good retouching of our copy!”

Dennis Chan | Founder, Abacus Ventures Hong Kong

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