Copywriting Services: What I do
As a Sydney-based freelance copywriter, I provide an extensive range of copywriting services to companies all over Australia and globally.
Common business and copywriting challenges I help to solve include:
✓ No internal resource/expertise to create content
✓ Poor website engagement from bad copy/unhelpful content
✓ Inconsistent tone of voice in existing copy/marketing materials
✓ Ineffective copy - too confusing/technical
Browse popular copywriting services below and get in touch with me to discover how I can support your business goals and growth.
If you’re a law firm or professional services business, learn more about my dedicated copywriting services to meet your specific needs.
In-Demand Copywriting Services
SEO Website Copywriting and ‘People-First’ Content
Is your website switching your customers and search engines off? My ‘people-first’ SEO web copy will tell your customers (and Google) everything they need to know, in exactly the right way. I use the latest SEO tools to ensure your new web content has all the key phrases your customers use to look for you, to push you up the rankings organically. I can help whether you need a simple, one-page website, a new web page for a product or service, or your website needs a complete overhaul with full new content.
SEO Blog Copywriting
Regularly updated content means search engines love your website, but having the resource and expertise to update a blog with something meaningful is a challenge that many businesses, large and small, struggle with. Helpful and reliable blog posts that are written for ‘people-first’ and your customers’ search intent will help to make you the number one choice. I’ll identify great blog topics for your business, create a blog editorial calendar, and provide you with regular posts that are aligned with your business goals.
AI & ChatGPT Content Editing, Revision & Improvement
Embracing AI-powered tech like ChatGPT for your marketing collateral, copy, and content but finding the results lack finesse? I’ll revise and improve your AI-produced copy so that it has the right professional tone for your business, engages your audience, and has the compelling ‘human touch’ that comes with using a skilled human copywriter! (learn how to successfully use AI copywriting in your business here)
Copy Editing and Rewriting
Copy too corporate? Hard to understand? Lacking that special something? I can give your existing content the refresh it needs. I can edit and rewrite your copy into engaging, persuasive content that captivates and connects with your customers.
Marketing Copywriting: Brochures, Emails & Product copy
How you speak to your customers says a lot about your business and your reputation. I’ll make sure all your marketing has the right tone of voice and style to hook your audience – whether you need a new brochure, product descriptions, packaging copy, a snappy and memorable slogan, information leaflets, or an unignorable email campaign.
Translated-to-English Copywriting Services
Got a document, website, or brochure translated into English that needs a more professional, compelling tone? I provide copy and content rewriting and editing services to companies throughout the Asia-Pacific region, making sure translated-to-English copy not only grabs attention but reflects corporate values and positions you as an expert market leader.
Press release and PR Copywriting
Need a press release? Words for an award entry? As a journalist-trained, senior PR professional with many years of expertise in the PR industry, my copy will help you make the headlines whilst enhancing and protecting your reputation.
Copywriting Support for Agencies
I work in partnership with PR and digital marketing agencies to provide them with reliable and cost-effective copy solutions for their clients. This includes weekly and daily blog posts, press releases, award entries and ongoing web content to manage changes to a client's business - such as the launch of new products and services.