Copywriting Services: What I do

In-Demand Copywriting Services

SEO Website Copywriting and ‘People-First’ Content

Is your website switching your customers and search engines off? My ‘people-first’ SEO web copy will tell your customers (and Google) everything they need to know, in exactly the right way. I use the latest SEO tools to ensure your new web content has all the key phrases your customers use to look for you, to push you up the rankings organically. With AI-powered search evolving fast, I also optimise your content to perform well in AI-driven results, so you stay visible across all channels. Whether you need a simple one-page site, a new product or service page, or a full website content overhaul, I can help.

SEO Blog Copywriting

Regularly updated content keeps search engines - and now AI tools - engaged with your website. But finding the time and expertise to create meaningful blog posts is a challenge for many businesses, big and small. Helpful, reliable blogs written with a ‘people-first’ approach and aligned to your customers’ search intent will position you as the go-to choice. I’ll identify great blog topics, create a strategic editorial calendar, and deliver regular posts that support your business goals, crafted to perform well both for traditional SEO and AI-powered search results.

Marketing Copywriting: Capability statements, brochures, advertorials

How you speak to your customers says a lot about your business and your reputation. I’ll make sure all your marketing has the right tone of voice and style to hook your audience – whether you need a brochure, capability statement, product descriptions, packaging copy, a snappy and memorable slogan or an unignorable email campaign.

Press release and PR Copywriting

Need a press release? Words for an award entry? As a journalist-trained, senior PR professional with many years of expertise in the PR industry, my copy will help you make the headlines whilst enhancing and protecting your reputation.

Brand Storytelling Copywriting

Are you making the most of your business and brand bio? Your ‘About’ pieces are more than just information - it’s where your unique story is told. Everyone knows the stories of Steve Jobs and Apple, Elon and Tesla - what’s yours? I’ll make your brand story instantly memorable, interviewing the key people in your business to uncover the details that matter. I craft About pieces and PR for all types of marketing collateral or any occasion you need to make an impact - such as a business anniversary, new launch, or event.

Copy Editing and Rewriting

Copy too corporate? Hard to understand? Lacking that special something? I can give your existing content the refresh it needs. I can edit and rewrite your copy into engaging, persuasive content that captivates and connects with your customers.

Whitepaper Copywriting

Don’t issue whitepapers that people forget - turn them into the memorable sales funnel they should be. A good whitepaper position you as THE authority in your industry and field. Whatever topic you want to talk about, I’ll write a thought-leadership whitepaper that people actually want to read, written in your customers’ language and your brand’s tone-of-voice.

AI & ChatGPT Content Editing, Revision & Improvement

Embracing AI-powered tech like ChatGPT for your marketing collateral, copy, and content but finding the results lack finesse? I’ll revise and improve your AI-produced copy so that it has the right professional tone for your business, engages your audience, and has the compelling ‘human touch’ that comes with using a skilled human copywriter! (learn how to successfully use AI copywriting in your business here)

Translated-to-English Copywriting Services

Got a document, website, or brochure translated into English that needs a more professional, compelling tone? I provide copy and content rewriting and editing services to companies throughout the Asia-Pacific region, making sure translated-to-English copy not only grabs attention but reflects corporate values and positions you as an expert market leader.

Copywriting Support for Digital & Marketing Agencies 

I work in partnership with Australian PR and digital marketing agencies to provide them with reliable and cost-effective copy solutions for their clients. This includes weekly and daily blog posts, press releases, award entries and ongoing web content to manage changes to a client's business - such as the launch of new products and services.