Why Hire a Blog Copywriter
Visibility. Authority. AI discoverability.
Blogs now shape how AI tools like Google AI Overviews, ChatGPT and Perplexity surface answers*.
If you’re not blogging, you’re invisible to the new wave of search.
High-quality blogs build authority, keep clients engaged and support SEO - but only when they’re written clearly and with search intent in mind.
Businesses publishing expert, helpful blogs are already gaining visibility in AI-driven search. Human-written content consistently outperforms generic AI filler.
If you don’t have the capacity internally, outsourcing ensures consistency and momentum.
My blog copywriting services keep your content fresh, client-focused and search-ready.
Blog Copywriting Process: How it Works
Outsourcing your blog content should feel simple.
Below is a quick overview of how I plan topics, define SEO focus, draft your content, manage revisions, and support publishing - without adding extra work to your teams.
If you’re not sure where to start, read my post How to start a blog.
BLOG EDITORIAL SESSION: WHAT WILL WE TALK ABOUT?
To blog consistently, you need a bank of strong topics - your editorial strategy. With my journalism background, I’ll uncover angles, questions and trends that make your content stand out and feel genuinely useful.
We’ll assess what your audiences care about, the questions they’re asking, and the information they need to move toward enquiry. The outcome: a focused, high-value list of blog topics aligned to what your clients actually want to know.
BLOG SEO STRATEGY: WHICH KEYWORDS?
With a list of compelling blog and article topics, the next step is making sure people can find them. SEO today means Search Everywhere Optimisation - not just search engines, but AI tools, too. I use the latest SEO tools to find the best keywords for each post, the ones people are actually searching for, with high traffic and good ranking potential. I also analyse trends and gaps to uncover new content ideas, so your blog stays fresh, relevant and matched to what your audience wants right now.
BLOG WORD COUNT: HOW LONG SHOULD A BLOG BE?
So now we know the topics and the SEO strategies - the next question is: How long should a blog be? The answer to that is: It depends on the topic. Some topics are better suited to short-form blogs, which are around 350-400 words minimum. However, other topics need greater detail, so they’ll be long-form blogs, typically 1,000+ words. The goal isn’t a set number of words - it’s delivering a blog with enough depth to inform, reassure and convert.
BLOG OUTLINE: WHAT’S THE GOAL?
Before writing begins, I’ll create a blog outline - a simple structure that maps the key points, takeaways and call to action. We’ll confirm what you want readers to think, understand or do when they finish the post, whether that’s making an enquiry, engaging further with your content or gaining clarity on a topic. The outline ensures the blog stays focused, delivers the right message and resonates with your audience from start to finish.
COPYWRITING YOUR BLOG: FIRST DRAFT
Once the outline is approved, I’ll draft your blog. Target keywords are woven in naturally, while the writing stays clear, useful and engaging. A well-crafted post that delivers real value builds trust with your audience and increases the likelihood of appearing in AI Overviews and other search surfaces. From there, you can provide feedback. Most blogs go through a couple of minor review rounds or require internal approval.
BLOG APPROVAL: publish, repurpose & share
Once your blog is approved, publish and share it across your social channels to maximise reach. It can also be repurposed into other formats, and included in newsletters, extending visibility and reinforcing your expertise across multiple touchpoints.
Blog Copywriting Examples
Take a look at some examples of my blog copywriting work. Click on the image to read.
Adora Fertility Clinics
The brief: Regular, informative blogs about infertility, fertility treatments, and Adora’s USPs as Australia’s bulk-billed IVF specialists. This involved creating an editorial calendar for blog ideas in collaboration with the Marketing Manager.
Arrow Metal
The brief: Monthly blog articles and project case studies for perforated metal manufacturer Arrow Metal. Highlighting the benefits of perforated metal to specifiers, contractors, designers, and architects, and successful project applications. Arrow Metal consistently ranks highly on Google - take a look at project case study write-ups here.
Blog Copywriting FAQs
Common questions about blog copywriting, search visibility, content length and how blogging supports client engagement.
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Blog copywriting helps you stay visible in search and keeps your audience engaged over time. Regular blog posts build authority, answer common questions and demonstrate expertise. They also help your website appear in AI-powered search results by providing helpful, people-first content that search engines can surface.
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Quality and consistency matter more than frequency. Whether you publish weekly or monthly, a regular schedule helps show expertise and keeps your clients informed. Each post should be relevant and useful. Blogging purely for volume won’t improve engagement or search performance.
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A great blog post answers real customer questions, provides practical value and is easy to read. It should speak directly to your audience, offer insight they can’t get elsewhere and support your overall brand positioning. If you wouldn’t read it, your clients probably won’t either.
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Blog posts should be long enough to cover a topic clearly and satisfy the reader’s intent. Some topics can be addressed in 400-500 words, while others require more depth. The priority is usefulness, not word count, as search engines reward content that answers questions thoroughly.
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Yes. Regular blog posts help keep your site fresh, relevant and visible in both traditional search results and AI-powered answers. They allow you to target keywords, answer common questions and create content around emerging topics. The key is people-first writing, not keyword stuffing, with high-quality, useful information woven naturally into the copy.
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Blog copywriting costs vary depending on length, topic complexity and the level of research involved. Some blogs require SEO keyword research, subject-matter interviews and fact-checking. If you have topics in mind, you can request a no-obligation quote using the form below.
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Choose topics based on customer questions, search trends, industry updates and common pain points. Blog posts should answer what your audience is already searching for. If needed, I can recommend topics using SEO data, search behaviour and competitive insights.
Hire me as your blog copywriter: Get a blog copywriting quote
Complete the form below or email elizabeth@elizabethwilsoncopywriting.com.