Want to show up in AI Overviews or ChatGPT Search? The answer is blogging! Here’s how to optimise your blogs for AI searches.
How to Get Your Blog in AI Overviews
What is Client-Focused Website Copy? And How to Get It
What is client-focused website copy - and why does it matter? Here are 5 signs your website copy is too focused on you - and how to fix it!
Why PR-backed Copywriting is Your Big Advantage
Discover why my PR background is a big advantage for your copywriting project - giving you the strategic PR insights to ensure every word builds your reputation in the right way.
Is Your Website Copy Solving Clients’ Pain Points? (Probably Not!)
Struggling to turn website visits into clients? Discover why pain point copywriting is the secret to conversion - especially for law firms!
What Is a Copywriting Strategy? (And How to Create One)
Successful businesses and brands don’t just write words and hope for the best! Here’s why YOU need a copywriting strategy and how to create one in 5 steps.
Poor Copywriting: The #1 Reason Law Firm Websites Fail
Is poor website copywriting costing your law firm clients? Here are 5 website copywriting frustrations that will likely feel familiar right now - and how to fix them.
How to Hire the Right Copywriter in Sydney (& Australia!)
Searching for a ‘Sydney copywriter’ (or ‘copywriter Sydney’!) to help solve your business challenges? Here's some tips to help you hire the right one for your brand or firm.
The Secret to Great Copywriting: K.I.S.S.
Why DIY Copywriting is Bad for Business - And How to Fix It
Are you DIY-ing the copywriting of your brand or business? Here's why it's a bad idea - and how to fix it!
How to Use AI Copywriting (in the Right Way!)
Need a freelance copywriter for your business but tempted to turn to AI copywriting instead? Here’s how you can make it work for you (hint: it involves me as well).