Website Direction Review
The wrong website decision is expensive.
Do you refresh the existing copy?
Do you rewrite the entire website?
Do you only update some of the pages?
And what do they need to say instead?
Don’t make a decision until you know what copy actually needs changing.
A Website Direction Review will tell you what to do with your copy and messaging - before you invest.
Why Website Direction Reviews Are Needed
Over the years, I've had many organisations come to me not knowing what their website copy needs.
Or worse, still unhappy with website copy they've already spent money on.
Most of the time, I find the real problem isn't the quality of the writing. It's that the website isn't saying the right things in the first place.
That's why I created Website Direction Reviews - to help organisations understand where to invest, what copy to change and what to leave alone before a single word is touched.
A Website Direction Review is Right For You If…
✔️ You know your website isn’t working, but you can’t pinpoint why
✔️ You’re planning a website refresh but aren't sure how much actually needs changing
✔️ People in your organisation have different opinions on what copy needs revising
✔️ You’re about to brief an agency and want to be confident you’re asking for the right thing
✔️ You want an independent second opinion before spending on a significant website project.
What is a Website Direction Review?
A Website Direction Review is an independent review of your website's copy and messaging across the core pages that have the biggest influence on how potential clients understand your organisation and decide whether to enquire.
It answers the question many organisations ask: What should we actually do with our website copy?
It’s not about checking for well-written sentences.
It’s an assessment of how your entire organisation comes across online:
Whether your website is saying what potential clients need to hear
Whether it reflects the standard of your business
Whether it clearly shows people why they should choose you
Whether it addresses buyer resistance and supports the enquiry journey
Every Website Direction Review starts with a discovery call so I can understand your organisation, your goals, your concerns, and what you want your website to achieve.
What You’ll Receive
An independent expert recommendation you can act on.
Presented in a Recommendation Report that gives clear direction on your website copy and messaging, whether you're briefing an agency, developer or internal team.
You’ll know what copy is working, what isn’t, and what to change - and whether your website needs a targeted refresh, a complete rewrite, updates to specific pages - or something else entirely.
Your Recommendation Report answers questions like:
❓Does the website actually need rewriting?
❓Which pages should stay?
❓Which pages need changing?
❓Is the messaging the real problem?
❓What should we do next?
So you can confidently say to your board, partner, directors or colleagues:
‘We've had an independent expert review the website copy, and here's the recommended approach.’
The Cost
The cost of a Website Direction Review is a fixed-fee $750 excluding GST.
Spend around 10% of a typical rewrite cost making sure the other 90% goes on the right changes.
If you go ahead with a website copywriting project with me within 60 days, I'll deduct the full cost of your Website Direction Review from the project fee.
Don’t guess what your website copy should say. Get an expert answer.
Request a Website Direction Review
Fill in the form below and tell me a little about your site - I’ll get back to you shortly.