Website Direction Review

The wrong website decision is expensive.

Do you refresh the existing copy?

Do you rewrite the entire website?

Do you only update some of the pages?

And what do they need to say instead?

Don’t make a decision until you know what actually needs changing.

A Website Direction Review will tell you what to do - before you invest.

Why I Offer This Service

Over the years I've had many organisations come to me not knowing what their website needs.

Or believing they simply need to update the existing copy.

Or worse, still unhappy with a website they've already spent money on.

Often, the real problem isn't the quality of the writing. It's that the website isn't saying the right things in the first place.

That's why I created Website Direction Reviews - to help organisations understand where to invest, what to change and what to leave alone.

A Website Direction Review is Right For You If…

  • You know your website isn’t working, but you can’t pinpoint why

  • You’re planning a website refresh but aren't sure how much actually needs changing

  • Different people in your organisation have different opinions on what needs work

  • You’re about to brief an agency and want to be confident you’re asking for the right thing

  • You want an independent second opinion before spending on a significant website project.

 

What is a Website Direction Review?

A Website Direction Review is an independent assessment of your core website pages - those that have the biggest influence on how potential clients understand your organisation and decide whether to enquire.

It answers the question many organisations ask: What should we actually do with our website?

It’s not about checking for well-written sentences.

It’s an assessment of how your entire organisation comes across online:

  • Whether your website is saying what potential clients need to hear

  • Whether it reflects the standard of your business

  • Whether it clearly shows people why they should choose you

  • Whether it addresses buyer resistance and supports the enquiry journey

By the end, you’ll know what’s working, what isn’t, and what to change - and whether your website needs a targeted refresh, a complete rewrite, updates to specific pages - or something else entirely.

What You’ll Receive

An independent expert recommendation you can act on.

Presented in a Recommendation Report that you can use to brief an agency or present internally.

Your Recommendation Report answers questions like:

  • Does the website actually need rewriting?

  • Which pages should stay?

  • Which pages need changing?

  • Is the messaging the real problem?

  • Where should we invest our budget?

  • What should we do next?

If I think a refresh is enough, I'll tell you.

If I think you need a complete rewrite, I'll tell you that too.

And if I think your website isn't the real issue, I'll tell you that as well.

The Cost

$750 excluding GST.

Spend around 10% of a typical rewrite cost making sure the other 90% goes on the right changes.

If you go ahead with a website copywriting project with me within 60 days, I'll deduct the full cost of your Website Direction Review from the project fee.

Don’t guess what your website needs. Get an expert answer.

Request a Website Direction Review

Fill in the form below and tell me a little about your site - I’ll get back to you shortly.