AI copywriting

Why Your Copy is Close - But Not Working

Why Your Copy is Close - But Not Working

Planning FY26 marketing budgets and having a go at your copy first? This is where it often gets stuck.

When AI Is the Standard, How Will You Stand Out?

When AI Is the Standard, How Will You Stand Out?

When all firms are using AI to sound good, how will you stand out?

How to Use AI Copywriting (in the Right Way!)

How to Use AI Copywriting (in the Right Way!)

Need a freelance copywriter for your business but tempted to turn to AI copywriting instead? Here’s how you can make it work for you (hint: it involves me as well).

I Interviewed ChatGPT About Why it Can’t Replace a Copywriter – And What it Thinks of Elon Musk

I Interviewed ChatGPT About Why it Can’t Replace a Copywriter – And What it Thinks of Elon Musk

Here’s why ChatGPT can’t replace a professional copywriter. In its own words.