A question I’m getting a lot at the moment is this:
“How can I show up in Google AI Overviews or ChatGPT?”
Well, the answer is probably not what you were thinking - because right now, it’s blogging.
If you thought the golden age of blogging was over, think again. New data shows that blogs are currently THE #1 source for AI citations (NP Digital).
And if your content isn’t showing up in there? Your competitors’ will be.
Here’s how to maximise your chances of your blog being featured in AI Overviews and AI-powered searches.
- What AI Overviews are and why they matter
- How to write blogs that AI-powered search engines like Google AI, ChatGPT Search, and Perplexity love
- Why partnering with an experienced, professional copywriter is important for success
What Are AI Overviews and AI Search?
AI Overviews and search engines are AI-powered tools that instantly generate concise summaries in response to search queries, pulling trusted information from websites and blogs like yours.
Instead of showing a long list of blue links like traditional Google search, AI tools like Google AI Overviews, ChatGPT Search, and Perplexity scan the web for the best answers, combine the information, and display an instant summary, usually with a clickable link back to your site as the source.
This means that if your content is clear, trustworthy and relevant, you can be the answer people see - and the site they click through to learn more.
Why You Need to Be in AI Overviews
AI search engines have shifted how people browse the web and how brands get found. Here’s the proof:
Referral traffic from ChatGPT is up 44% and 71% from Perplexity according to WordStream.
BrightEdge predicts ChatGPT Search could capture 1% of global search traffic in 2025 - that’s millions and millions of searches
Traffic from AI search engines often outperforms standard Google search, with people spending more time on the site and clicking deeper (Momentic Marketing)
So if you’re not publishing content that appeals to AI? You’re invisible to these new search methods.
What Makes a Blog AI-Overview Friendly?
Getting picked up by AI Overviews and AI search engines doesn’t happen automatically. Your blog needs to tick specific boxes that make it easy for AI to find, trust, and cite you. Your blog needs to:
Answer Specific Questions Clearly
Write blogs that directly answer questions your customers actually ask. Use simple, clear languageStructure for Snippets
AI loves clear structure: headings, bullet points, lists, and short paragraphs make it easy to pull answersUse Trusted, Credible Sources
Back up claims with stats and reputable sources. This signals authority - a key factor for AI tools that only pull info from sites they trustWrite for People-First, Not AI
AI ranks human-friendly, helpful content higher than keyword-stuffed waffle. Natural, clear writing wins!Keep It Fresh
AI prioritises new, relevant information. Update old posts or add new ones to stay visible.
And just to prove it works - here’s my blog - What is Client-Focused Website Copy - and How to Get It - showing up at #1 in AI Overviews!
Why DIY Blogs Don’t Often Make the AI Cut
A lot of businesses try to tackle blogs themselves. But DIY blogs often don’t cut it when it comes to AI. This is because many typically don’t answer real search questions clearly, or they’re too thin on detail and sources to build authority.
Many DIY blogs also don’t have the structure that helps AI pull snippets, and too often blogs sit untouched for years, losing relevance fast.
Why You Need a Professional Copywriter for AI-Optimised Blogs
When you partner with me as your blog copywriter, you get more than just a blog post.
I’ll plan topics that AI tools look for, write in a way that’s clear and credible, and structure your blogs so they’re easy for AI to pull from - all while ensuring the content is valuable and worth reading for your clients. I’ll also ensure your topics reflect what people are looking for now, so you don’t have to worry about falling behind.
How to Get Found by AI
If you want to make sure your business shows up in Google’s AI Overviews, ChatGPT Search answers, or Perplexity responses, you need blogs that do the job right.
AI Overviews & Blogging FAQs
Still not sure why AI Overviews and AI search matters? Read these FAQs!
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They’re short, AI-generated summaries that appear at the top of search results in Google or inside tools like ChatGPT Search and Perplexity. They pull trusted information from blogs and websites to instantly answer people’s questions, linking back to the original source of your website or blog.
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Yes. While each works slightly differently, they all scan trusted sources like websites and blogs to generate instant answers. New data has shown that blogs are, in fact, the #1 source for AI citations (NP Digital study, July 25).
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The key to being featured in AI Overviews and AI searches is making sure your blog is clear, credible and structured, answering the real questions people are searching for and in a format that’s easy for AI to extract.
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AI is a great tool to help you plan ideas or outlines, but the best-performing blogs are still written and polished by people. Human-written, well-structured blogs have the depth, tone and trust that AI looks for when picking sources. If you already have AI-written blog posts, I can rewrite them for better results.
Let’s Get Your Blogs AI-Ready
I’ll help you plan, write and publish blogs that attract humans, AI, and build your credibility and authority at the same time. How often you blog is up to you - what matters is that each piece is useful, well-written, and worth finding. There’s always an option that fits your goals and your budget - head to my blog copywriting services page to learn more.
Click below to ask me about writing your blogs - no obligation!