Corporate announcements require precision. The structure, tone and angle of a press release determine how it is received by media and stakeholders.

With a background in journalism and senior PR roles, I draft clear, accurate releases and PR announcements, working with corporates, professional services firms and reputation-critical organisations that need their news handled with judgement and precision.

Press Release & PR Copywriting Services: How it works

THE PRESS RELEASE BRIEF: WHAT’S THE NEWS?

We begin by confirming the news angle - whether it’s a business milestone, new product, key appointment or industry achievement. I’ll review the relevant background, identify the people to interview, and gather supporting data so we can establish a clear, commercially relevant and strong story.

PR INTERVIEWS: TALKING TO THOSE IN THE KNOW

I’ll arrange interviews with the key spokespeople - from CEOs and Partners to senior leaders and subject-matter experts. Interview questions are prepared in advance, so spokespeople are clear and confident in their messaging. Additional information can be provided after the interview if needed.

PRESS RELEASE DRAFTING: CREATING YOUR PR PIECE

Once I have the details, I’ll draft your press release with a strong media angle, supported by factual clarity and relevant quotes. I structure the story the way editors expect - leading with the who, what, why, where, when and how. Notes to Editors are included to support context and follow-up.

PRESS RELEASE REVISION: AMENDMENTS & revisions

I’ll send through your first draft for review and approval circulation in the business. You’re welcome to suggest changes to the release or quotes following internal review. I’ll use the best ‘soundbites’ of the interviews, so that everything that’s said in your press release enhances the story.

PRESS RELEASE ISSUING: MEDIA DISTRIBUTION

Once you’ve approved the press release, it’s over to you to distribute to your target media. It’s often helpful to contact news desks directly to flag the release and its relevance. Where possible, I recommend issuing releases internally rather than listing me as the media contact. This strengthens your media relationships over time and positions your organisation as the direct source of expertise.

press release use: internal & social MEDIA

Once your story is live, it can be reinforced internally, on your website and across social channels. If you need support shaping those supporting communications, I can assist.

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