Brochure & Corporate Collateral That Reflects Your Position
When your printed or campaign materials need to say the right thing - clearly and credibly - I shape the messaging so it works.
From capability statements and brochures to campaign lines and advertorials, I write collateral that reflects your positioning and strengthens your authority.
For professional services firms and corporate brands, marketing materials are promotional and reputation pieces. The language needs to be accurate, aligned with your messaging, and appropriate for your business and its audience.
Corporate Collateral Copywriting Examples
Take a look at some examples of my corporate collateral copywriting work, including brochures, advertorials, and advertising. Click on the image to read.
One Eighty Property: Capability document
The brief: A compelling takeaway capability doc/brochure for an upcoming industry conference and ongoing marketing use, for property consultants One Eighty Property.
Extolla: Trade advertorial
The brief: Advertorial/digital article for key trade publication MHD for supply chain consultants Extolla. The topic: All about ESG and Extolla’s insight into how ESG affects the supply chain with actionable tips to prepare for reporting.
Arrow Metal: Brochure
The brief: A new downloadable brochure for my long-term client Arrow Metal, detailing their perforated metal capabilities and expertise to specifiers, designers, project contractors, and architects.
Building Express: Capability statement/mini brochure
The brief: Labour hire firm Building Express needed a new leave-behind to get across their USPs and unique approach to site-skilling. I drafted a concise capability statement/mini brochure, keeping the copy short and succinct to suit their time-poor client audience.
Extolla: Full page advert
The brief: Copy for a full-page advert in MHD magazine. Brief was to convey Extolla’s USP of hands-on supply chain solutions - not the usual consultant approach of sales presentations - plus team industry expertise. This ad is part of a wider campaign using the strapline I devised: ‘Must be Extolla’ to stand out against competitors.
Make a copywriting enquiry
Complete the form below or email elizabeth@elizabethwilsoncopywriting.com.