Website, blog & marketing copy that achieves results
My copywriting expertise spans a wide range of industries.
Here's a small snapshot of the copywriting services I provide, and businesses I've helped, past and present.
Manchester Fertility is one of the UK's longest-established and leading fertility clinics. I provide ongoing full site content and weekly blog provision for the main clinic website, plus weekly blogs for its Semovo sperm donor website and Manchester Donors egg donor website.
I've worked with Manchester Fertility for over seven years, providing its digital content and any required press & PR. Its websites are a key component in driving new patient self-referrals and sperm and egg donor applications.
With an in-depth understanding of assisted reproductive technologies, treatments, industry developments and crucially, the mindset of the different patient profiles and their motivation for seeking treatment, I ensure the sites don't just meet the individual needs of potential patients and donors, but continuously exceed their expectations - positioning Manchester Fertility and its donor programmes as the trusted and leading choice for fertility treatment, sperm and egg donation in the North West of England.
Blogs on unusual and notable architecture plus case studies on TATA Steel's product range. This involved translating complicated, technical-heavy data into content that not only demonstrated the capabilities and uses of the products, but was also reader-friendly, inspirational and of interest to the audience.
Content targeted the architecture and design community and commercial sectors, written with their specific needs in mind, and included a selection of engaging social media titles for each blog/case study to encourage content sharing.
Australia’s premier living wall specialists, Vertikal create bespoke and unique vertical gardens for commercial and luxury residential developments. Working with some of the world’s biggest retailers and brands, they needed a new, high-end corporate brochure for potential clients.
The finished brochure needed to meet a number of requirements. It had to showcase their innovative approach, unique SkALE installation system, collaborative on-site abilities and ‘turnkey’ solutions to urban green architecture.
It also had to be generic enough to be used as a lead-generator across all client audiences. From architects and designers to developers, contractors and property managers, not just in Australia but in emerging overseas markets.
I created all the copy for the new brochure within short timescales, working alongside Vertikal’s Director of Business Development for key message guidance and their freelance Graphic Designer for layout development, right up to project completion.
The finished brochure is educational, enlightening and engaging. And most importantly, persuasive - conveying Vertikal’s credibility and authority as the trusted and leading choice for green architecture in Australia.
If you’ve never seen a living wall, take a look at some of their inspiring projects.