How good is your skin right now? It’s always a bonus to take on a new freelance copywriter project that teaches you something really useful and practical. And for me this month it’s a web copy project for cosmeceutical skincare brand Skin Health Science (SHS).

SHS asked me to draft up the copy for a skincare guide for their new, in-development e-commerce website. The aim of the guide is to help people to understand how the skin actually works. And why and how SHS product ingredients benefit the skin.

skincare copywriting = skincare tips

SHS sent me a wealth of scientific and medical-jargon research material as the basis for the guide.

Here’s what I found out:

Most off-the-shelf moisturisers don’t work! They might give the skin a nice feel, but they aren’t doing anything for your skin’s hydration.
Skincare ingredients that are scientifically proven to be beneficial to the skin include Niacinamide (Vitamin B3), Retinol (Vitamin A) and Vitamin C.
Product formulations matter. If the molecules of the magic ingredients are too big, they can’t permeate the skin layers properly.
UV rays and free radicals are the skin’s worst enemy. They ruin the skin’s collagen, the stuff that makes your skin plump and wrinkle-free. Yes, I will be slapping on the sunscreen now, even when it’s cloudy.

Needless to say, this project has led to a huge overhaul of my skincare products. So thanks SHS! Read the Skincare 101 Guide (uploaded but under development) and take a look at their core product range.

You can also read their Testimonial about working with me here.

If you’re looking for a freelance copywriter in Sydney & Australia-wide, drop me a line about your project.