Business copywriting tips

Why PR-backed Copywriting is Your Big Advantage

Why PR-backed Copywriting is Your Big Advantage

Discover why my PR background is a big advantage for your copywriting project - giving you the strategic PR insights to ensure every word builds your reputation in the right way.

Is Your Website Copy Solving Clients’ Pain Points? (Probably Not!)

Is Your Website Copy Solving Clients’ Pain Points? (Probably Not!)

Struggling to turn website visits into clients? Discover why pain point copywriting is the secret to conversion - especially for law firms!

What Is a Copywriting Strategy? (And How to Create One)

What Is a Copywriting Strategy? (And How to Create One)

Successful businesses and brands don’t just write words and hope for the best! Here’s why YOU need a copywriting strategy and how to create one in 5 steps.

The Secret to Great Copywriting: K.I.S.S.

The Secret to Great Copywriting: K.I.S.S.

Why K.I.S.S is the secret to great copywriting - inspired by an embarrasing true story!

Why DIY Copywriting is Bad for Business - And How to Fix It

Why DIY Copywriting is Bad for Business - And How to Fix It

Are you DIY-ing the copywriting of your brand or business? Here's why it's a bad idea - and how to fix it!

Is Your Website Copy Costing You Clients? Click to find out - Instant feedback!