How to Hire the Right Copywriter in Sydney (& Australia!)

How to Hire the Right Copywriter in Sydney (& Australia!)

Searching for a ‘Sydney copywriter’ (or ‘copywriter Sydney’!) to help solve your business challenges? Here's some tips to help you hire the right one for your brand or firm.

The Secret to Great Copywriting: K.I.S.S.

The Secret to Great Copywriting: K.I.S.S.

Why K.I.S.S is the secret to great copywriting - inspired by an embarrasing true story!

Why DIY Copywriting is Bad for Business - And How to Fix It

Why DIY Copywriting is Bad for Business - And How to Fix It

Are you DIY-ing the copywriting of your brand or business? Here's why it's a bad idea - and how to fix it!

How to Use AI Copywriting (in the Right Way!)

How to Use AI Copywriting (in the Right Way!)

Need a freelance copywriter for your business but tempted to turn to AI copywriting instead? Here’s how you can make it work for you (hint: it involves me as well).

I Interviewed ChatGPT About Why it Can’t Replace a Copywriter – And What it Thinks of Elon Musk

I Interviewed ChatGPT About Why it Can’t Replace a Copywriter – And What it Thinks of Elon Musk

Here’s why ChatGPT can’t replace a professional copywriter. In its own words.

Advert copywriting - Things That Make You Go LOL

Advert copywriting - Things That Make You Go LOL

Byron Bay baby retailer Baby HQ needed traffic-stopping content for an electronic billboard advertising campaign, to launch their new Brisbane flagship. Here’s how I made the founders laugh out loud and the launch a huge success!

The 5 BEST things I learned as a copywriter this year!

The 5 BEST things I learned as a copywriter this year!

Would you eat dog food? You might change your mind after reading this. A bit of EOFY fun about my fave 5 things I learned from my copywriting clients this past year. Prepare to be amazed!

Landing page copy tips to get you more leads

Landing page copy tips to get you more leads

Landing page copy tips to help you get more leads. Find out the key Qs you need to consider about what you’re selling, before you do anything else.

How to instantly improve your website homepage

How to instantly improve your website homepage

Need to update your homepage? Here's how you can instantly improve it to get more enquiries and business leads.

How to start a blog for your business

How to start a blog for your business

How do you start a small business blog? What should you write about? And how often? Here are a few quick small business blogging tips to help you get started.