Australia’s Freelance Copywriter for Best-in-Class Content.

 
elizabeth wilson copywriter Australia copywriter sydney

Results that strengthen your reputation - and make an impact.

I'm a professional Sydney-based freelance copywriter, trusted by Australian corporates, SMEs and brands to sharpen positioning, shape perception, and support business success.

With 25+ years in copywriting and senior PR roles, I bring a strategic, reputation-focused approach to website copy and marketing content.

Whether you need to improve your messaging, establish thought leadership, or stand out as the clear choice, I deliver copy that builds trust and drives action.

 

Ready to transform your website, copy, and comms?

What copywriting services does your business need?

I work with companies and brands of all sizes throughout Australia, New Zealand, and the Asia-Pacific region.

Computer showing good SEO website copywriting

SEO Website Copywriting

I’m an experienced SEO website copywriter. I’ve written website copy for various brands and businesses, from major Australian corporates to law firms, leisure groups and fertility clinics. Writing for ‘people-first’, my copy appeals to your clients and search engines - including AI-powered - giving you a competitive edge.  

Hand showing the reach of good marketing copywriting

Marketing Copywriting

Technical docs, whitepapers, capability statements, adverts, brochures, newsletters, emails, packaging and more - however you talk to customers, my marketing copywriting services make sure you reach them in the right way, in line with brand style and tone of voice for a consistent and compelling message.

A megaphone showing the importance of good press release copywriting

Press Release & Corporate Copywriting

Big announcement to shout about? New team bios needed? Industry awards to go for? As a trained journalist & senior PR professional with over 25 years of copywriting expertise, my press release & PR copywriting services build your business and enhances your image.

A hand pointing to good SEO blog copywriting

SEO Blog Copywriting

Thought blogging was over? Think again! It’s your #1 way to get cited by AI like Google AI Overviews, ChatGPT and Perplexity. It also keeps your customers engaged and loyal. As an experienced blog copywriter, I write SEO blogs that keep your content fresh, useful and trusted, positioning you as an industry leader.

brand copywriter sydney storytelling

Brand Storytelling Copywriting

I’ll turn your ‘About’ story into a must-read. Using my years of PR and journalism expertise, I’ll uncover the hook that makes you stand out, interviewing the people-in-the-know in your business to make your story shine.

AI Content Editing & Improvement

Using AI copywriting tools like ChatGPT but find the results average rather than amazing? I will revise, edit, and improve your AI-produced content and give it the professional, compelling tone it needs to work for your business and engage your customers.

Trusted by Australian Businesses

My copywriting clients range from Australian law firms, consultants, and manufacturers to fertility clinics, household brands, real estate chains, and overseas corporates.

Copywriting results: What my clients say

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“Liz was an absolute pleasure to work with, managing global communications across time zones and bringing together the perspectives of our key stakeholders. Her professionalism, courtesy, and exceptional writing skills made the entire process seamless. We couldn’t be happier with the results.”

Gráinne McCormack | CEO, Steensen Varming

“Liz has been instrumental in delivering both the design and copy that brought our vision to life. The result is a best-in-class website that truly reflects who we are.”

Danny Kinney | Founder, GDB Systems/Prophet

“Liz helped us present our business in a way that connected with potential customers…she really wanted to ensure we got it right across all materials.”

Nick Nicolaou | One Eighty Property 

“Liz is the secret superhero of our business…her words are considered, clever and personal. Exactly what our business needed.”

Andros Walsh | Building Express

“Liz is great to work with, super responsive…she is a wonderful advocate for promoting affordable IVF in Australia.”

Mandy Cooper | National Marketing Manager, Adora Fertility

“We have been working with Liz to support our copy requirements here at the Council and she is the ultimate professional when it comes to copy! She is an absolute delight to work with and a fabulous copywriter.”

Loren Blundell | Head of Marketing & Events, Infrastructure Sustainability Council

“Liz has been such a great asset for our company. Not only does she have great communication skills, she was also able to really embody the brand and find the right tone of voice for us…an all-round gem to work with!”

Dari Kaplan | Dari’s Soups

“Liz is one of the best copywriters I’ve ever worked with She really knows our business and always goes the extra mile. The success of our website credits a lot to her excellent service.”

Lara Okhrimenko | Marketing Manager, Arrow Metal

“Elizabeth’s energy is invigorating, and she helped me to see my work from a whole new perspective. I really enjoyed her process. Highly recommend working with her!”

Alexandra Mowday | Alexandra Mowday Architecture + Design

 “Elizabeth consistently delivers exceptional copy. Her work has had many positive comments and has resulted in a number of quality prospects.”

Vanessa Kendall | Marketing Operations Manager, Extolla

“Elizabeth makes the copywriting for my law firm a breeze. She is really easy to talk to, responsive and understands the brief - and follows up!”

Justin Betar | Betar Lawyers Sydney

“Liz is a complete one-stop shop for strategy, knowledge and all things writing. She helped define who we are, who we needed to speak to, and how best to achieve our goals. She goes above and beyond.”

Andrew Stevenson | Brand DNA Audio/We Love Jam Studios

“We’ve engaged Elizabeth extensively as our copywriter across several business units. She is a joy to work with and always delivers content that exceeded our expectations. We wouldn’t work with anyone else.”

Michael Glinatsis | Head of Business Development, Kreisson Lawyers

“This is the first time we worked with Elizabeth and already such a great experience! She understands what we need and is very responsive. And did a very good retouching of our copy!”

Dennis Chan | Founder, Abacus Ventures Hong Kong

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